| About once a week, I get someone struggling to build | | | | about. Internet surfers are very impatient and if they |
| an | | | | can't |
| on-line network marketing business come to me for | | | | figure out what the site's about in a few seconds, |
| advice. | | | | many will |
| They want me to take a look at their website, and | | | | simply click away.2) Forms asking for contact |
| how they | | | | information without telling them |
| are doing business, and tell them WHAT they're doing | | | | what you're going to do with their information. People |
| wrong. | | | | aren't |
| They want suggestions on how to grow their | | | | going to give you their phone number and address, or |
| business faster.Let's begin by acknowledging that | | | | even |
| network marketing is | | | | email address unless they know that they're only |
| nothing new. It's just telling acquaintances and | | | | going to |
| prospects | | | | get information they want to receive. You have to sell |
| about products and services that you use and like. | | | | them |
| This is | | | | on the value - the "What's In It For Me?" - of having |
| something that you do everyday. You enjoy sharing | | | | you |
| great | | | | follow up with them. You also have to assure them |
| discoveries with those you care about. The twist is | | | | that you |
| that | | | | respect and will protect their private data.People |
| network marketing companies have formalized the | | | | understand that you're asking for their contact |
| referral | | | | information so that you can follow-up. Clearly tell them |
| system and compensates you for those | | | | how |
| referrals.There is something KEY in the above | | | | you're going to follow-up and why they want you to |
| definition that points | | | | do this. |
| to the first reason many I advise are struggling. Many | | | | Explain precisely what benefit is in it for them?3) No |
| people | | | | indication of who, or WHAT, is behind the site. Your |
| promote businesses that they don't honestly believe in. | | | | website should have very clear contact information |
| They | | | | on it. A |
| don't honestly believe that those whom they introduce | | | | name, email address, phone number, and if practical a |
| to the | | | | physical address should be on the site. Letting people |
| opportunity will benefit. Therefore, it feels like a SCAM | | | | see |
| to them | | | | that there is a real person behind the site is what |
| ... since it is, according to their OWN definition, a scam... | | | | builds that |
| and that very subtle message is conveyed in their | | | | essential trust. A photo on the site further builds the |
| every | | | | connection and lets them see that a real, ordinary |
| communication.People communicate on many | | | | person |
| different levels. Our body | | | | runs the business.4) Proof that what the site says is |
| language, and even our "tone" in our emails, says a lot | | | | true. Your making a |
| more | | | | statement does not provide proof. Others saying it, |
| than most of us realize. If you want to get scientific | | | | does provide |
| about | | | | some "proof." So you need testimonials and |
| it, we're electro-magnetic creature who do give off | | | | statements from a |
| electrical | | | | variety of people verifying and validating all of your |
| vibrations that others can sense. When you promote | | | | assertions. These testimonials should have name, |
| something | | | | company, city |
| that you don't honestly feel good promoting, you give | | | | and state, website url, etc. Vague testimonials with |
| off bad | | | | only a set of |
| vibes... you produce bad karma that others pick up | | | | initials merely create suspicion. A testimonial with a |
| on.Have you ever noticed that some people "make the | | | | photo is |
| hair on the | | | | even more credible.5) An understandable explanation |
| back of your neck stand up?" You're picking up and | | | | of the compensation |
| responding | | | | plan. I'm a college graduate with about 20 years of |
| physically to a very powerful communication. Don't | | | | FORMAL |
| ignore it!The simple solution to the whole problem | | | | schooling. Many of the websites that I read leave me |
| described above is to | | | | totally |
| not promote anything (whether it's network marketing | | | | CLULESS as to how I would get paid and how much. |
| or using | | | | If your |
| other methods of marketing) that doesn't positively | | | | explanation or illustrations of your "payment plan" |
| impact | | | | leave |
| everyone concerned! There are a lot of great | | | | people confused, it will also leave them unsure. This is |
| products and | | | | another area where, if the company provided website |
| services out there that do just that. I'll share with you | | | | doesn't |
| a | | | | "cut it," then you need to create you own.Take |
| personal example...If you've read my background, you'll | | | | another look at how clearly things are explained at: |
| know that I am a literal | | | | |
| welfare to riches success story. I grew up so poor | | | | Study this business model. It was put together by a |
| that at times | | | | very |
| we'd run out of kerosene to heat the house in the | | | | brilliant friend from Indonesia. It works so well that she |
| winter, and | | | | is |
| we'd go without heat until our next government | | | | frequently featured on television, in magazines and |
| subsistence | | | | newspapers |
| check arrived. Growing up in that environment with | | | | as the COUNTRY'S foremost Internet business |
| my | | | | expert.After you've looked at the company, product or |
| grandmother and two younger brothers, I didn't learn | | | | service, and |
| proper | | | | website, then you need to look at your follow-up. This |
| money management. I had no role models!Naturally, | | | | is one |
| when I discovered an on-line service that taught me | | | | of those things that the Internet allows you to do |
| that missing skill, and prevented me from squandering | | | | easier by |
| my | | | | allowing you to automate much of it. Autoresponders |
| growing wealth, I eagerly shared this with others that I | | | | are |
| knew | | | | my favorite tool there, although not the only one.You |
| needed this critical knowledge. There are so many | | | | also need to incorporate email, chat, an interactive |
| people who | | | | website, |
| don't know how to make money work FOR them. I | | | | and YES even using the phone. Do all of these things |
| now feel very | | | | right |
| good sharing that knowledge with others from my | | | | and your business is guaranteed to succeed. Do |
| website at: | | | | many of these |
| a few minutes and study that website! It's incredibly | | | | things wrong, and it's guaranteed to fail.Use the tips in |
| well-structured and works great. It doesn't have any | | | | this article as a checklist - today. Just do a |
| of the | | | | point-by-point review. It's critical to your business |
| problems I see with the websites that my clients | | | | survival! |
| struggle with.If you have any of these common | | | | For some, it will clearly show why your network |
| problems on your website | | | | marketing |
| you need to correct them immediately. If you can't | | | | efforts are failing!Willie Crawford has been teaching |
| correct them, | | | | others how to build successful |
| then you need to build you own website rather than | | | | on-line businesses since late 1996. Frequently featured |
| using the | | | | in radio, |
| company-provided website. If the company won't let | | | | magazine and newspaper articles and interviews, |
| you create | | | | Willie shares |
| your own site, then you need to find another | | | | exclusive recordings from tele-seminars and |
| company since the | | | | brainstorming |
| one you're with is PREVENTING you from | | | | sessions, useful ebooks, software, and reprint rights at |
| succeeding. Here | | | | his |
| are the common website errors we observe:1) No | | | | exclusive membership site. |
| clear explanation of what the website or business is | | | | |