| For over thirty millennia, human culture has embraced | | | | used names. Most colors are named not specifically, |
| paint and pigmentation so ubiquitously that it may be | | | | but taken from objects in nature that they are most |
| instinctual. Cave paintings made from yellow and red | | | | strongly associated with. |
| ochre, charcoal, and other materials taken from nature | | | | Paint is made using a pigment for color, a binding agent |
| have been dated to thirty-two thousand years of age, | | | | to keep it together, and thinner to make it spread |
| and the Ancient Chinese have been manufacturing it | | | | easier. Before the nineteenth century, the term paint |
| for tens of thousands of years. | | | | was used only for oil based substances, with glue |
| The Ancient Egyptians believed that colors had healing | | | | based paint being referred to as "distemper" instead. |
| and magical powers. They learned how to produce | | | | About a thousand years ago the paints made using |
| pigments from the soil such as yellow, red, and orange. | | | | "gum arabic" from the acacia tree had become |
| By fifteen hundred BC the Egyptians had shared their | | | | popular. |
| recipes with Greek culture, and the systematic | | | | Prior to the sixteenth century, pigments were based |
| manufacture of paint became widespread. The | | | | almost entirely on what could be grown in Europe and |
| Romans discovered purple, produced by grinding shells. | | | | made from natural ingredients, although imports from |
| About five hundred years before the birth of Christ, | | | | Central America and India began to change that. In the |
| the Greeks and Romans were producing varnishes. | | | | seventeenth century the Dutch made several |
| Across the Atlantic, the Aztecs considered red | | | | breakthroughs in the paint industry, streamlining the |
| pigment to be more valuable even than gold, as a | | | | process. By 1856 the first synthetic dye was |
| pound of it was made from roughly a million beetles. | | | | discovered, leading the the invention of many new |
| The Spanish introduced it to the rest of the world in | | | | pigments that could be produced more cost effectively |
| the fifteen hundreds. Indian yellow was made using | | | | than by harvesting them from nature. Linseed Oil paints |
| cow urine, green from berries, and brown from squid | | | | went into mass production shortly thereafter. |
| ink. | | | | In the 1870s the industrial sector began to make the |
| Despite all this variety, most cultures have had | | | | first washable paint, called "Charlton White." It took |
| surprisingly few names for colors. Two anthropologists | | | | Sherwin-Williams a decade to perfect the recipe for |
| in the '60s conducted a study of names for colors | | | | suspending fine-grained pigments in Linseed Oil, and |
| across the world and found that many of them had | | | | they succeeded in 1880 with a quality of paint that |
| only two words describing coloration, one for dark and | | | | exceeded what came before. Finally, around that time, |
| one for light. Out of nearly a hundred languages | | | | paints became readily available and were sold |
| studied, English had the most, with eleven commonly | | | | throughout the world. |