| | | | | which are seemed to be emblazoned along with the |
| Ethical fashion involves taking into consideration the | | | | alphabet “E” placed on the right leg on the |
| various people behind the clothes we wear and the | | | | bottom line, which is itself an eco-status symbol. |
| environment. Ethical fashion can be defined as the | | | | Another query which prevailed years back was the |
| product resulting from the hard work of fairly paid and | | | | unawareness in buying fashion forward organic |
| considered workers. It is made from sustainable and | | | | clothing. London fashion has stepped forward to |
| affordable fabrics like organic cotton and by using | | | | promote organic ethical clothing. Retailers including |
| traditional techniques like vegetable dyes, low impact | | | | Marks and Spencer’s, Top Shop, Zara, Next, |
| fiver reactive dyes, thus proving to be on the healthy | | | | European fashion chain and the USA’s Banana |
| basis as the product for the farmer as well as the | | | | Republic are all specializing in “going green”. The |
| worker and finally for the wearer. The clothing industry | | | | use of organic materials in designing has become a |
| is complex and all the clothes we wear have a story | | | | second nature to the designers everywhere as they |
| behind them. All the steps involved in the production of | | | | are focused on saving this earth and also providing |
| these trendy clothes affect the people working to | | | | quality products to the consumers. |
| grow cotton, to weave the fabric and make them. | | | | Many companies are trying to produce clothes in a |
| They also effect the environment that we live in. | | | | way which benefits people and does not damage e |
| In today’s climatic conditions, there is a clear view | | | | environment. Recycling and customization are also |
| taken up towards both organic as well as environment | | | | being adopted by companies. Customers should make |
| friendly clothing lines. This ethical fashion industry is | | | | an effort to use clothes that have organic standards |
| really booming up. With the real rise in environmental | | | | ad Fair trade standards, which make sure that the |
| fashion, you can find anything in the organic products | | | | workers are paid a fair wage. One of the main driving |
| section starting from right from the eco-jeans to | | | | forces of ethical fashion boom is public awareness. |
| anything like wooden lingerie. Apart from clothing, the | | | | The present trend states that the people are |
| fashion accessories have adopted the same trend | | | | becoming more concerned about the quantity rather |
| with things like high heels, totes which are eco-friendly, | | | | than the quality. At the same time, you can also find |
| purses and lot more. | | | | many of the designers who represent their skill by |
| Whilst many want to make a personal impact with | | | | producing exclusive designer wears with exceptional |
| regard to this issue, there are chances that the female | | | | fabrics. |
| population might move away considering it to be ugly, | | | | It is not necessary that we should be non-environment |
| stiff, expensive, uncomfortable or for any other | | | | friendly to be on the glamour side of view. Let us be a |
| reasons. Today, eco-friendly products are made | | | | part of the movement which rids the world of unethical |
| available without any compromise for the quality as | | | | clothing, helping to stamp out sweat shops exploitation |
| well as the style. They keep changing with the new | | | | and child labor in the clothing industry. Think healthy, |
| trend arriving in town. This is corroborated by the fact | | | | wear healthy, live healthy. Make a positive choice – |
| that Levi’s have brought out the new Eco-jeans | | | | Live green. |