| Color matters -- whether it is the latest fashion design, | | | | - The appeal of colors is known to help in memory |
| or the latest trend in capsule colors. Studies show that | | | | retention. For example, natural colors are immediately |
| color is what appeals first to consumers and attracts | | | | connected to "nature" by the consumer. Since an |
| them to purchasing a product. With global trends | | | | association is made, consumers can more easily |
| moving towards a more "natural" lifestyle, it only makes | | | | remember your product, along with its added value! |
| sense that capsule manufacturing "sport" a more | | | | - Colored capsules are used successfully to |
| "natural" color palette for more consumer appeal. | | | | differentiate a product from the competition on |
| Up until recently, capsule manufacturers have not | | | | shelves. It is said as a consumer glances through |
| considered the color of capsules to be a value-adding | | | | products on the shelf, there is a window of just 1/20 of |
| feature. Not long ago, capsules were only available in | | | | a second for a product to makes its appeal. Elegantly |
| standard capsule colors-dull browns, whites, blues or a | | | | shaped, brightly colored capsules can serve to |
| combination of two basic colors. Today, advances in | | | | differentiate a product and make that open window |
| capsule manufacturing have added innumerable palette | | | | work for you! |
| choices as well as diversity-transparent and opaque | | | | Research Supports the Role of Color in Product |
| shells, capsules with metallic sheens, and capsules that | | | | Appeal |
| match the original colors of Nature itself. As color and | | | | Choosing the right colors is called a "soft" science. |
| its predominant role in consumer appeal have become | | | | Studies show that about 93 percent of the people rely |
| more focused, the coloring of capsules has taken on | | | | on visual appeal when purchasing a product.1 |
| more significance. | | | | Eye-appeal and label information are two vital factors |
| "Natural" Colored Capsules Are Increasing in Popularity | | | | that drive a consumer towards purchase. |
| Consumers today are knowledgeable and savvy. | | | | This same concept can be applied to the |
| You'll find them making purchases based on careful | | | | manufacturing of a supplement. |
| reading and evaluating of supplement facts and labels. | | | | - 92% of consumer believe that color makes a quality |
| More consumers are looking for natural products free | | | | impression2 |
| of additives, artificial colorants and flavorings, and those | | | | - 90% believe that color plays a role in attracting new |
| less likely to be allergenic. Natural colorants are | | | | customers2 81% believe that the effective use of |
| perceived as an "added value" and there are | | | | color gives product a competitive edge2 |
| consumers who are willing to pay a price for them. | | | | - The variety of shapes and capsule colors stimulates |
| In 2009, natural colorants were used for the first time in | | | | the neurological senses. Market research shows that |
| capsule manufacturing. Natural colors are produced | | | | 80 percent of our sensory assimilation is through visual |
| through sources that are equally natural. For instance, a | | | | perception. |
| greenish-blue dye is obtained from the natural algae, | | | | Capsules can be manufactured in a range of colors. |
| spirulina. The brown color, similar to caramel, is | | | | Color differentiation or color coding is a new trend that |
| produced treating corn syrup or sugar with heat. | | | | marks different colors for different uses. For instance, |
| Natural colorants can be produced from a variety of | | | | red capsules mark weight loss capsules, where blue |
| natural sources such as riboflavin, or carmine. Though | | | | marks male enhancement capsules. The range of |
| comparable colors can be produced through synthetic | | | | popular colors and their combinations include red, purple, |
| means, natural colorants offer consumers a perceived | | | | blue, green, turquoise, orange and even metallic colors |
| added value to the supplement. | | | | like gold, bronze, platinum and silver. |
| Importance of Color in Capsule Manufacturing | | | | References |
| - Studies show that the color of a capsule may play a | | | | |
| role in the therapeutic effect of the ingredients. | | | | 1. Seoul International Color Expo 2004. |
| - Color influences brand recognition. About 80 percent | | | | 2. |
| of brand recognition is boosted by color recognition. | | | | |