| Zhejiang Wenzhou: a "virtual operator" big turn | | | | commercial networks has reached 5000; marketing |
| Filed Wenzhou casual; Perhaps it is necessary to | | | | network can be said to extend in all directions! |
| mention the virtual business; themselves to grasp the | | | | "Quanzhou many of the enterprise system is very |
| core brands outsource production; allow enterprises to | | | | good; but the problem also exists!" Chow was said; |
| have more time and energy to the brand operation; so | | | | "Quanzhou also have to upgrade in size; to cultivate |
| casual, Wenzhou, have been able to eternity! | | | | the brand falling class fill back! Quanzhou should go to |
| According to incomplete statistics ; the current casual | | | | nurture some of the genes better brand; manufacturing |
| brand in Wenzhou as many as a hundred; such brands | | | | to escalation; culture to upgrade! " |
| as Metersbonwe, high state, SEMIR, thanks Reta, etc.; | | | | Guangdong Shaxi: make a fuss about the quality and |
| can be said to be a virtual business "master"! | | | | characteristics of |
| In recent years; some relatively mature brand and new | | | | Present; in the Government's strong support; Shaxi |
| businesses are being loaded in succession into the | | | | industrial environment is improving; garment production |
| casual wear areas; fact, for just starting the new | | | | and processing capacity increasing! Town owned and |
| casual brand; used mode of operation has been | | | | clothing-related textiles, dyeing, machinery parts, and |
| verified; may be able to more successfully achieve | | | | other downstream products of more than 500 |
| their goals; but also for many small business and to | | | | supporting enterprises; formed From the weaving, |
| said; also be a breakthrough in funding, equipment, | | | | dyeing, fabric into clothing, sales matched the serial |
| technology and other constraints; significant cost | | | | production; owned and clothing production and sales |
| savings; this in a virtual business has been widely | | | | matched face accessories and sewing equipment |
| applied in Wenzhou; even more prominent! | | | | professional market! |
| Thanks Reta Group Co., Ltd. From 1997 to franchise; | | | | These comprehensive resources supporting the |
| the channel function of virtualization!, After three years; | | | | development of casual Shaxi favorable protection; |
| companies throughout the country, opened more than | | | | Shaxi casual town, accounting for 80% of total |
| 300 stores! Begun to taste the results in the following; | | | | garment production; into the mainstream of the |
| company has implemented a virtual manufacturing | | | | development of local industry; also been well-known |
| model; cutting lost production workshop; in Zhongshan, | | | | brand Shaxi favor; If LEE, CK, Nike, Puma, Reebok, as |
| Guangdong, reliable quality and designated eight | | | | well as domestic brands Metersbonwe, seven wolves! |
| companies, brandable, "thanks to Reta" dress! | | | | But now; such a view is being changed! "casual Shaxi |
| However, in a number of emerging brands seem; | | | | can no longer simply 'setting up shops '; the pursuit of |
| virtual business is not the brand the only way to | | | | the number of! "Lin Wei, vice president of China |
| success; they are prepared on the basis of the virtual | | | | National Garment Association, said that! |
| business model; turn to seek a more "personal" | | | | In fact; current Shaxi are already major problems |
| business management! | | | | encountered in the formation of casual production, |
| Fujian Quanzhou: Manufacturing Culture 2 Upgrade | | | | circulation and information, and other production |
| "The whole region can be a productive effort to | | | | resources are not fully and efficiently converted to |
| develop a world-class casual men's top choice!" | | | | industrial advantages! Current Shaxi most of the |
| Quanzhou Textile and Apparel Association, Mr Chow | | | | clothing companies are still engaged in processing |
| was said; it is his eyes, casual wear at this stage, | | | | business; Even some of a certain well-known |
| Quanzhou, the future! | | | | enterprises have more than half of its business from |
| Thousands of textile and garment enterprises in | | | | processing! addition; some companies have formed the |
| Quanzhou; annual output value of more than 700 billion! | | | | brand are also crowded the road to joining the |
| Present; including Jinjiang, Shishi, Nanan and other | | | | business; price positioning in the middle and low; rely on |
| places, including industrial clusters produced by casual, | | | | sales to gain market share; the profit is not high! |
| sports apparel at the national markets are dominated; | | | | It seems the Weiling; Shaxi casual wear should make a |
| clusters have obvious advantages ! | | | | fuss about the quality and characteristics; increase the |
| From the 90s of last century; Quanzhou casual | | | | technological content of products! |
| industry from OEM into the era of the brand; | | | | In fact; Shaxi casual enterprises for the establishment |
| above-scale industrial enterprises to grow by around | | | | of the brand is not neglect; on the contrary; some |
| 30% every year! "It's 10 years of textile and garment | | | | companies has been engaged in the work of building |
| enterprises in Quanzhou stage of development; the | | | | the brand! In recent years; Shaxi also saw the birth |
| same time China apparel brands in the development | | | | Rubai Senta Georgia, St. Mary Tian, Jian-long, |
| process; it is the design, development, manufacturing, | | | | Humphrey Lay and other brands; these brands not |
| management, marketing, service and other sectors | | | | only in the domestic market has a high reputation; |
| step by step improvement process! "Chow was said! | | | | business itself is also quite a profound awareness of |
| In fact, Quanzhou casual obvious regional | | | | the brand! |
| characteristics of this style and location are not | | | | Part Postscript: Actually, not only in Wenzhou, |
| authorized by a number of brands or a certain number | | | | Quanzhou, Shaxi; and even casual Chinese enterprises |
| of designers created; but the entire area of the | | | | are at a "very important historical period of |
| enterprises in the long-term market practice; based on | | | | development"; and Wenzhou, Quanzhou, Shaxi these |
| the consumer's understanding of as well as the | | | | three distinctive areas of the use of their resources in |
| international fashion imitation summarized form! | | | | the leisure loaded exploration industries; for the Chinese |
| This feature makes the Fujian region garment | | | | casual wear industry in this historical opportunities of |
| enterprises in the domestic market have obvious | | | | development; once again played a pioneer role! |
| advantages in competition; of these Quanzhou casual | | | | Swedish fashion giant H & M, the German chain |
| sales network all over the country the number of 10 | | | | of inexpensive clothing giant C & A entered the |
| provinces and cities; formed a mall, franchising, | | | | beach; Italy Darfur America Technical Textile (Suzhou) |
| wholesale, retail and product marketing, four in one | | | | Co., Ltd. to cooperate with China's state-owned |
| pattern; some well-known brand in the domestic | | | | enterprises; Macau jacob Group, set up textile |
| market have a higher share! and lions national | | | | companies invest in Huzhou! |