| Everywhere I go I look at concrete and say "theres | | | | fairly simple. Stencils can be created with an image |
| one" imagine "Coke" being on that. Every ugly | | | | and shaped into any size for any surface. Large |
| concrete center island at a gas station I look and think | | | | stencils come in pieces and assembled by basically |
| "that should be resurfaced with the Nascar logo". | | | | matching the dots. A 30 foot tall bottle of Coke or |
| When I'm stuck in traffic due to road construction I look | | | | Absolut Vodka can be assembled and applied to a |
| at the concrete barriers and think whoever owns that | | | | building wall. |
| barrier should be selling the space to an advertiser. | | | | The canvas is created with a concrete overlay that is |
| The idea goes on and on, bridges, bus stops, train | | | | sprayed onto a vertical surface with a hopper gun and |
| stations, sidewalks, shopping centers, walls of buildings. | | | | smoothed. Once dry the stencil can be applied and |
| I'm sure many downtowns around the world wouldn't | | | | colors filled in to finish the image. Once complete the |
| mind a little extra revenue selling sidewalk space to an | | | | finished product is protected with a concrete sealer. |
| advertiser. | | | | The result will last years. |
| During the last few years as the decorative concrete | | | | This concept is already starting. So far the concept |
| market has emerged competition has forced the | | | | has been used as part of restaurant floor plans and |
| creation of new products, tools and application | | | | retail store design. Business logos are on entrance |
| techniques. | | | | areas and other strategic locations on floors. |
| There are a few entrepreneurs who are making a | | | | We're also seeing this on floors in schools, universities, |
| living selling custom stencils specifically for adhering to | | | | stadiums and airports. So far the advertising concept |
| concrete. A new product on the market is a gel which | | | | has been limited to the proprietor of the property |
| is mixed with color dyes and stains that works as a | | | | advertising their own image. |
| carrier for color. It prevents the stains and dyes from | | | | As soon as the advertising community catches on to |
| seeping under the stencil resulting in a sharp clean | | | | the potential we'll start seeing drab concrete become |
| edge. | | | | a decorative venue and business opportunity. |
| Any size and design can be created. The process is | | | | |