| Edwin jeans were initially launched by the famous | | | | is woven on the old machines which used to spin the |
| Japanese company and denim manufacturer of the | | | | fabric in the 1970s. This led to the creation of a more |
| late 1940s known as the Tsunemi KK Company which | | | | durable and traditional fabric which lasts longer and |
| was based in Japan. It became the leading | | | | retains its structure more accurately after many years |
| manufacturer and importers of American work wear | | | | of wear. |
| and were a leading contender in the denim industry. It | | | | The customers as well as selective retailers which are |
| used to initially use the leftover denim from American | | | | chosen to distribute Edwin jeans or Luke 1977 jeans to |
| factories to make soothing for Laborers in Japan but | | | | an eclectic clientele believe that the salvage denim is |
| then evolved into a producer. | | | | extra special not only does the company use natural |
| To create the brand name the letters of the word | | | | Indigo to hand colour the cotton, it also monitors the |
| denim were reassembled and the M was inverted to a | | | | production of Indigo in the region of Tokushima in |
| W thereby giving the name of EDWIN. In the 1963 | | | | Japan. |
| manufacturing bout this company was reputed to | | | | Natural Dye for Edwin Jeans |
| produce the heaviest 16 ounce denim jeans in the | | | | The core advantage of using the natural dye is the |
| world. It is a historical tribute to the denim industry | | | | resultant rich and deep colour in the denim. In fact one |
| because the jeans would stand up right even after | | | | of the first and trendiest jeans that can be attributed to |
| being washed. | | | | Edwin jeans is the slim tube jean which was |
| Tricolor Selvage of the Edwin Jeans | | | | popularized by trendsetters during the decades of the |
| There is a beautiful combination of eastern and | | | | 1980s and 1990s. From Tokyo to New York and all the |
| western culture in each of the fabric as well as jeans | | | | way to Berlin, the natural dyed indigo fabric of Edwin |
| crafted by the Edwin's the label. In order to identify the | | | | jeans manufacturers was the perfect base for the |
| origins and retail authenticity of each jeans | | | | skinny tube jean. |
| manufactured by this producer, it has developed its | | | | This edgy brand has evolved from the fashion trends |
| own tricolor salvage. | | | | of the 80s and Nineties into a more contemporary and |
| The designs have evolved into a contemporary style | | | | stylish product range which continues to delight the |
| moving away from the classic structured genes of the | | | | trendsetters. There are more structured and tailored |
| early 19th century. These are flashy and well-managed | | | | styles which offer a myriad of design affects, |
| by providing a little bit of kitsch and charm through the | | | | high-quality Japanese denim which is naturally dyed is |
| detailing as well as the use of different colours. The | | | | structured with bright and glaring finishing. There is a |
| brand has its own unique selvage to identify and | | | | core focus on unique stitching details which are minimal |
| confirm the authenticity of the origin of the denim | | | | but very strategically placed. The entire fit and |
| fabric. | | | | structure is resplendent with easy fits and soft |
| Weaving on Classic Looms | | | | washes to give it a look of casual comfort yet high |
| Most of the super premium and premium quality fabric | | | | end designer styles. |