| It is well documented that women with dark skin tones | | | | Orissa Cosmetics has decided to focus on a specific |
| are under-represented by UK's makeup industry. | | | | group of women and provide smaller gaps between |
| With approximately 3.6million of the UK's population | | | | shades to ensure a closer match. |
| representing the Black African/Black Caribbean/Indian | | | | All foundations contain a natural sun protection factor |
| Pakistani minority [Census, 2001], Orissa's innovative | | | | (SPF) 15-30 and are 100% mineral based with no |
| range aims to plug the gap in the UK's mainstream | | | | parabens, preservatives or chemical dyes. |
| cosmetics market by by providing carefully selected | | | | |
| shades of natural foundations, natural blushers, natural | | | | |
| bronzers and natural eye shadows that dramatically | | | | Tried and tested by Mooky Chick |
| enhance and perfectly match darker skin tones. | | | | "Orissa Mocha Foundation blended well into my skin. I |
| Mainstream brands such as Mac, Clinique and L'Oreal | | | | know that for a fact, because I didn't believe Orissa |
| sometimes fail to understand that 'standardised' | | | | could find a dark skin tone foundation that was right |
| makeup are not well suited for women with darker | | | | for me..." |
| skin tones. | | | | How to apply |
| Mainstream foundation cannot match everyone's | | | | Using a Kabuki Brush, gather a small amount |
| exact skin tones - this is generally because their range | | | | of minerals and begin applying to your face. Buff |
| of shades are so wide, from white to dark skin - | | | | gently all over, building up layers for more coverage. |
| because of this there are much wider gaps between | | | | Finish with a very small amount of mineral blusher to |
| individual tones. | | | | your cheeks for a gorgeous natural look! |
| As a result, many women are using the wrong | | | | For more information visit Orissa Cosmetics |
| makeup for their skin type leaving their skin look | | | | Foundation for Dark Skin. |
| uneven and ashy. | | | | |