Guangdong Huizhou Men's Status Quo And Development Of The Concept Of Industry

  "Benefit District plans to use 3 years to 5 years, socotton yarn market, textile machinery and accessories
that textile and garment enterprises in the region-foldmarket and textile technology personnel exchange
increase in the number 1 and achieve annual productionmarket, thus creating the "China Men's City" match
value of garment industry reach 350 billion yuan andpersonnel, information, technology, maintenance and
exports worth 10 million U.S. dollars, the sales incometrade market-based.
reached 20 billion business family's goals. "In such a favorable environment for development in
In the September 28, 2006, held in Huizhou, Guangdong,the region Hui District 2003-2005 average annual
China Men's Industrial Development Forum on theincrease of 14.6% of GDP in 2005, total value of
Huizhou city, city mayor Li Shaochun for the benefit of35.422 billion yuan of production to complete a total of
China's men's intimate knowledge of city's future,1.05 billion U.S. dollars export to complete the tax
because she most clearly benefit urban men's industry,revenue 5.6 billion. In the first half, the region's GDP
is currently the strength and potential.grew 15.1%.
Hui District, Huizhou municipal government, as the seatAt present the region has a scale more than 2,200
and the center, with nearly 2,200 textile and garmentapparel clothing industry, apparel sales as high as 10
enterprises, of which a total investment of a hundredbillion yuan. Mainly exported to Hong Kong, Europe and
million enterprises 14;-scale enterprises with annualthe United States, Canada, South Africa, the Middle
sales of 5 million yuan or above 217; annual exportEast and other countries and regions. Not only
value of more than one million U.S. dollars " threeestablish a number of well-known brands, but also
capital "enterprises 29; textile and garment industrialformed a spinning, weaving, dyeing and finishing,
output value of industrial output value accounts forgarment production industries and trades flourished in
about benefits 25% of urban areas.the modern industrial system, and at the national textile
December 3, 2004, ex city by China Textile Industryand garment industry has formed a brand. 2004 China
Association named as "China Men's cities."Textile Industry Association has been awarded the
    Huizhou Men's Current Situation"China Men's City" title.
The establishment of industrial basesUrban apparel benefits of creating a well-known
Adjacent to Shenzhen and Dongguan, Huizhou City, isbrands to make the visibility of Huizhou soared. Large
undertaking the transfer of industries in developednumber of brands and businesses to benefit urban
countries and regions, as well as economiccluster effect achieved from the "Fashion City" to
globalization, the bridgehead, while the Hui District is"Fashion City" by leaps and bounds, more so of
standing on top of a bridgehead in the forefront.Huizhou in the country, and the world well-known to
In recent years, Hui District has won the "nationalincrease substantially benefit urban areas has become
scientific and technological progress advanced Area",a domestic and international apparel textile and
"National science and technology demonstration area"garment industry sector investment in new
and a number of honorary titles. 2005 value of 35.422perspectives, new bright spot in the domestic
billion yuan of production to complete a total of 1.05consumer market, new hot spot for media attention.
billion U.S. dollars export to complete the tax revenueMen's idea of Huizhou Industrial Development
5.6 billion. Textile and garment enterprises total annualThe future trend of economic globalization will become
production of more than 250 million, of which men'smore obvious, industrial transfer and capital flow has
total annual production of 200 million, the annualbeen accelerated for the textile and garment industry
production value of nearly 10 billion yuan. Men's textileprovides more space. Hui District after many years of
and garment industry in particular, showed great vitalityreform and development, has accumulated a strong
and vigor has become an important textile industry incomprehensive economic strength, infrastructure,
South China Plate and the region an important pillarlocation, culture and environment posed by the
industries.increasingly apparent comparative advantage, already
Hui City, "China Men's City" reputation, based on thehave to speed up the development of textile and
strength of the city benefits of reform and opening upgarment industry conditions and potential.
20 years of development, so that benefits the city's     To accelerate the economic restructuring, the
rise as the Pearl River Delta as a base of textile andcity benefits from the current restructuring and
garment industry. In Hui City Qiaodong, Nishi, smallupgrading of processing center for men's clothing
Jinkou and Jiangbei districts, gathering with a group ofbrand for men's center, Hui Li Shaochun Mayor City of
suit and shirt manufacturers, Town of concentration inthe future development of garment industry has done
the water with a group of spinning, dyeing, fabric anda strategic scientific planning: through the
materials enterprises was concentrated at the MAimplementation of brand strategy, information
Town a number of suits and T shirt manufacturers. Attechnology and park drive The creation of resource
the same time, Hong Kong, Macao and Taiwan andgathering, industry chain and reasonable competition
foreign famous brands have set up in the city benefitorder standardized environment for development,
large-scale production base.promote industrial restructuring and upgrading,
Garment manufacturing industry led to the formationpromoting production base type of the men's city to
of local industry chain, and improved. At present, thebrand dominance.
Hui District has been formed that includes spinning,To achieve these development goals, "China Men's
weaving, dyeing, accessories, accessories, design,City" in the region caused by the brand advantage of
production and marketing and many other links,playing the brand, Hui District is stepping up the
including a very complete industrial chain. There isimplementation of brand strategy, always use the
strength in a number of textile and garmentculture of innovation and development, with planning to
enterprises, already has the international advancedguide development and promote the men's industrial
three-dimensional automatic design, layout, cutting CADdevelopment into the fast lane .
system, with France, Italy, Japan and other high-gradeWith the benefit City Men's industries in the country to
shirts and suits the production line, setting machine, asenhance visibility, benefits the city has welcomed a
well as air spinning, color automatic printing and dyeinghistoric opportunity for development. The next step will
and other production equipment.adhere to independent innovation, and vigorously
In fact, the rise of Huizhou Men's industries, like theimplement the brand strategy to enhance and
Chinese men's a microcosm of the industrialvigorously to create a "Benefit City Men" regional
development from the original "three to make up a"brand.
commission processing, up to now be able toFirst, fostering the growth of industrial clusters. Key
self-developed marketing and brand development.construction textile and garment industrial park, and
Huizhou is located in the Pearl River Delta has becomeactively cultivate leading enterprises and supporting the
China's men's industry clusters tripartite balance ofintroduction of textile, dyeing, fabric and other related
forces.industrial chain, to accelerate the park's industrial
Men's industrial status of the formation ofupgrading and optimization of industrial organization.
Experienced a manufacturing process of the historicSecond, the cultural strategy is to implement the
capital, technology and the accumulation period, theclothes. The use of "China Men's City" card in this
textile and garment industry has become a traditionalregion, casting unique clothing culture. By Fashion
pillar industry in Huizhou City. In accordance with bigger,Festival, cultural festival, cultural studies, fashion design
stronger and excellent textile and apparel industry,competitions and other cultural activities, systematic
development ideas, Huizhou municipal governmentplanning and implementation were street culture
"planning guide, complete platform, foreign traction,apparel, clothing Shoppes culture, cultural, and other
service-driven", and the development of textile andclothing brand strategy, fully tap the apparel culture, to
apparel industry has taken strong initiatives:increase the added value of benefits the city men .
    First, create a zone plate economy. PlanningThird, strengthen cooperation and exchanges industry.
has developed a digital industrial park and Tong QiaoWe should give full play to the advantage of
Industrial Park, and other professional park, attractinggovernment services, organizing the region apparel
high-tech enterprises from home and abroad,industries to set up garment, knitting, clothing and other
especially the development of textile enterprises intotrade associations, the Association set up when the
the area, forming a strong textile and garmenttime is ripe. Through the full play to the apparel industry
production base.associations, chambers of commerce role in
    The second is to cultivate the scale of brands.strengthening the relevant institutions at home and
Fusion has been cultivated, JeansWest batch-scaleabroad, enterprises and related industries cooperation
enterprises, on this basis, to guide enterprises toand exchange for enterprises to explore international
specialized, sophisticated, special direction, forming amarket development to build a new platform.
group of specialized production and the growth of theThe rapid development of urban areas in the benefits,
community-based collaborative enterprise groups.based on industry-Bin Huang mayor of Huizhou
    Third, is to optimize the service platform.Huizhou men for the future of the industry given the
Focused on improving the external services focusedconcept of development and long-term planning: the
on the soft investment environment, encourage anext 3 to 5 years to build Huizhou China Men's Cultural
variety of the nature of textile and garmentCenter, Men's R & D center, men's show Center,
enterprises bigger and stronger, give priority to. HuizhouMen's Trading Center, men's production centers, and to
better make full use of the textile industrial base toachieve the city's double the number of textile and
support the development of a wide range of radiationgarment enterprises, clothing brands to double sales of
to drive a strong ability to Huizhou textile market,men's double the industry.