| Blogging has reached the consciousness of the | | | | business which specializes in supplying natural yarn dye |
| internet mainstream. Casual browsers as well as | | | | would be very interested in advertising to. Natural Yarn |
| marketing newbies are drawn to a new phenomena: | | | | Dyes is an advertiser with Google. Google's system |
| The Blogger Millionaire. Who wouldn't want to join this | | | | finds and places Natural Yarn Dyes' add on her blog. A |
| growing rank of the financially successful doing | | | | knitter goes to Google, types in the keywords "natural |
| something as simple as, well, writing. This is not Pulitzer | | | | yarn dyes" and is taken to a page on which Chrissy's |
| Prize award winning prose we are talking about, it is | | | | blog is listed. The knitter clicks on the blog, reads an |
| just plain, every day writing, something along the lines | | | | article on natural dyes with interest, and notices that |
| of penning a note to your best friend, only with | | | | there is an ad for natural dyes. The knitter clicks on the |
| blogging, instead of writing the letter on paper and | | | | ad. At that point the advertiser pays Google and |
| sending it off by mail, the "letter" is keyed on your | | | | Google pays a percentage to Chrissy as payment for |
| computer and published for all to see. | | | | displaying the ad. |
| I often get asked "OK ... but where is the money?" | | | | 2. Amazon: This is another source of income. Amazon |
| I get this from newbies and from those who have | | | | sells not only books and magazines, but real products. |
| been blogging for years alike. | | | | In this case Chrissy needs to open an Amazon |
| As an example my friend's daughter has had a blog | | | | Associate account and she can select the products |
| on knitting. She writes about spinning her own yarn, | | | | that she wants to promote on her site. It could be a |
| dying it, where to find supplies for her natural dyes. | | | | subscription to a knitting magazine, it could be a supplier |
| Chrissy has had this blog up for several years and has | | | | of unique yarn made from dog hair or any of the |
| a nice readership of well over 2000. She's not making | | | | many things that serious hobby knitters would be |
| any money on it. She could be. | | | | interested in. Every time they click on the Amazon ads |
| The internet is a new world -- a virtual world. Just like | | | | on Chrissy's blog, and purchase that product, Chrissy |
| the real one, there are geographical demographics. In | | | | gets a commission from Amazon. |
| the real world we visit countries, cities and addresses. | | | | 3. Affiliates: Chrissy could search the internet for other |
| On the internet we visit categories, niches and URL | | | | suppliers of products that relate to knitting. Perhaps |
| addresses. As in the real world, some addresses are | | | | there is someone who has put up a DVD that shows |
| places of business. You can buy books, clothes, knitting | | | | beginners exactly how to knit, showing frame by |
| wool and needles and more on the internet. | | | | frame how to execute the knit and the pearl. There |
| Online sales are the fastest growing segment in retail | | | | are many such merchants who have set up an |
| business. Interestingly, surveys indicate that people go | | | | affiliate program. Chrissy signs up as an affiliate and |
| on the internet not to shop, but to get information, to | | | | once again, publishes an ad for that supplier on her |
| find a solution to a problem. This is why blogs are so | | | | blog. The merchant will pay a commission to Chrissy |
| useful. Let's stay with Chrissy and her blog which is | | | | for any visitor to her blog who makes a purchase |
| (not a real domain). Here she gives advice on how to | | | | from that ad. A good affiliate resource is Clickbank. |
| spin your own yarn, how to dye it, source of hair for | | | | 4. Product: Chrissy is an experienced knitter herself. |
| yarn and more. It's an online publication, just like a | | | | She could write an e.book on the joys of knitting and |
| magazine or newspaper that you buy at your local | | | | put it up for sale on her blog for $27.00. Now she gets |
| newsstand, except here she does not have the | | | | to keep all of the money that has been paid for a |
| traditional hard costs of publishing -- no paper, no | | | | purchase from her blog. |
| printing press, no staff, no distribution. | | | | 5. Independent Advertisers: As the traffic to Chrissy's |
| How can she make money with this publication? | | | | blog grows, she can invite advertisers to put up their |
| Everything on the internet has its twin in the offline | | | | banners and charge and upfront fee for the |
| world. How do papers and magazines make money? | | | | advertising space. What if she has four such ads at |
| Hint: it's not from the sales of the magazine. Its mainly | | | | only $25 per month each? That is $100 in addition to |
| from the ads. | | | | her other sources of income from her site. As her site |
| How many ways can Chrissy monetize her blog? | | | | gains prominence and traffic, that fee could become |
| 1. Google AdSense; This is the easiest and fastest | | | | $25 per week per ad or a healthy $1600 a month |
| way to start earning money. Have you ever visited | | | | from that source alone. |
| sites and seen "ads by Google." Owners of | | | | These are by no means the only way to make |
| businesses, both online and off, realize online | | | | money blogging, but they are a good start. Build your |
| advertising is a powerful way to drive traffic to their | | | | money blogging muscles. Write about something you |
| sites -- both online and off. Of course they want to | | | | really know well and enjoy. Monetize that blog with |
| advertise to their target market. | | | | ads. Checks will start arriving with increasing regularity. |
| Chrissy's blog is a unique niche. Not many people spin | | | | Yes, you CAN become a Blogger Millionaire! |
| or die their own yarn. It is a target market that a | | | | |