| Chemicals has been occupying an important position in | | | | of the market. |
| the Japanese chemical industry. As the country most | | | | Fine chemical industry belongs to niche markets, such |
| of the fine chemicals market is already saturated, the | | | | as industry characteristics determine the firm size do |
| Japanese fine chemicals producers are to its | | | | not necessarily require much. Japan has many small |
| development focus to high-margin products, while | | | | and medium sized manufacturer of fine chemicals, |
| growing the raw material cost pressures, globalization | | | | while small, but its own proprietary technology and a lot |
| of its business. In addition, they also strive to develop | | | | of them in the global fine chemical industry played a |
| new products to meet the automotive and electronic | | | | key role. In recent years, the Japanese fine chemical |
| materials, such as fast-growing areas of market | | | | manufacturers are developing high-margin products in |
| demand and new product development process to | | | | order to open up the world's fastest growing niche |
| focus on environmental and safety issues. | | | | market. |
| Widely Rebound | | | | The Highly Competitive Field of osmetic |
| Since 2007, the Japanese fine chemicals market | | | | In 2007, Japan launched a number of new hair care, |
| demand to remain strong momentum of growth. For | | | | when the market size of 1,800 billion yen, products |
| example, the cosmetics market sales in the past two | | | | include a wide range of shampoo, hair dye and |
| years, 1.5 trillion yen mark for the first time, paint market | | | | conditioner. Because cosmetics manufacturers |
| sales for three consecutive years more than 700 billion | | | | increased advertising investment, market competition is |
| yen mark. As the precious metals and other raw | | | | becoming increasingly fierce. |
| materials cost increases, the catalyst market, sales | | | | Similarly, the Japanese cosmetics market competition |
| increased from 2005 to � 300,000,000,000 to | | | | becomes increasingly fierce. Japanese skin care |
| grow to 2007 of 5,000 million yen, ranking third in the | | | | products market is already saturated, but the |
| Japanese fine chemicals market, second only to | | | | cosmetics market is still the most important |
| cosmetics and paints. | | | | component. Whitening products and anti-aging products |
| However, over the same period there are also some | | | | are the backbone of the Japanese skin care products |
| fine chemicals underperforming. Agricultural chemicals, | | | | market, in which the Japanese men's cosmetics |
| such as Japan's saturated market, the recent show, | | | | market is growing steadily. |
| the industry sales in 2007 fell 1.6%, fell to � | | | | Focuses on Developing New Markets Coatings |
| 319,300,000,000. In addition, the Japanese market, sales | | | | Varnish and paint has three main functions, namely: |
| of synthetic dye manufacturing operations due to the | | | | protection of basic materials to give a good |
| impact of the transfer to China, but also fell in 1991 | | | | appearance and special performance by improving |
| one-third of � 115,400,000,000. Japan, however, | | | | product value. In addition to protecting steel, wood and |
| the prospects for synthetic dye industry is still relatively | | | | plastic substrates, the new type of varnish and paint |
| optimistic, because the Japanese manufacturers found | | | | there are other features, such as antifouling, |
| in the availability of electronic information materials | | | | deodorizing, sterilizing and heat insulation. Varnish and |
| widely used in areas such as special coloring agent. | | | | paint manufacturers are using these new features |
| To develop the fastest growing niche market | | | | speed up the opening up of new markets. |
| The level of technological development capability will | | | | Varnish and paint market, most worth mentioning is the |
| determine the success or failure of developing growth | | | | insulation coating. Insulation coatings help to reduce the |
| markets. Fine chemicals growth markets including | | | | heat island effect, and can improve the efficiency of |
| automotive, electronic information, environmental | | | | air conditioners. In addition, the thermal insulation |
| protection and new energy fields. Growth in the global | | | | coatings are increasingly being used as factories, |
| market, Japanese companies will continue to play a | | | | apartment and residential roofing materials, the |
| leading role, accounting for semiconductor and liquid | | | | Japanese manufacturers, therefore expanding the |
| crystal display high-tech materials such as lion's share | | | | productive capacity of thermal insulation coatings. |