Everything about dyes and dying


Information of Sferra Linen

The secret of Sferra's enduringthe East Coast from Maine to Palm Beach,
reputation lies in its insistence on theand traveled regularly to sell his
finest materials. Everything begins withgoods.
first-quality fibers. Using only theRecognizing the growing demand for
natural fibers of linen, textile mastersdelicate hand embroideries, Gennaro
apply state-of-the art technology todecided to take the next step in
spin, dye and finish each individualbuilding his business. In 1905, he
yarn to the precise specifications andopened Factory 5007 San Severo, located
stringent standards required to createin the shadow of the Rialto Bridge in
fabrics of distinction. Sferra FineVenice. Twice a year, Gennaro returned
Linens have enlivened society homes,to his homeland by steamer to create a
graced the tables at White House statenew collection of the most luxurious
dinners, and been selected for use inlinens, handmade laces, and embroideries
the sleeping quarters at the Vatican.affluent America had ever seen.
Sferra began as a purveyor of fineA generation later, in the 1940s and
Italian lace in 1891. As the1950s, Gennaro's two sons, Enrico and
turn-of-the-century approached, theAlbert, expanded their father's
company's industrious founder, Gennarocollection to include the most luxurious
Sferra, left Italy for the United StatesEuropean linens of the day-Ireland's
in hopes of attracting a market for hisreknowned double damask, France's
intricate Venetian lace cuffs andrefined Alencon Laces, and the beautiful
collars. He found his clientele in theembroideries from Belgium and
well-heeled guests who frequented theSwitzerland. For those in the know,
grand seaside resorts that once dottedsferra became a household name.



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