| If you own a local retail store or local | | | | information ona sheet of paper to be |
| servicebusiness where customers come into | | | | transferred to your databaselater on. If the |
| your office orshop, you're going to love this | | | | concept of a database seems tocomplex, just |
| report. I'm goingto show you how to maximize | | | | enter the information about eachcustomer in a |
| your current customerbase and improve sales | | | | simple text file. The text file shouldlook |
| by using NON-spam email. | | | | like this: |
| | | | |
| Your business doesn't need a website to do | | | | "EMAIL","FIRST NAME","LAST NAME" |
| what | | | | |
| | | | "EMAIL","FIRST NAME","LAST NAME" |
| I'm going to show you here. This method is so | | | | |
| simple,but overlooked by most local business | | | | . |
| owners, thatwhen I explain this simple system | | | | |
| to you, you'll bekicking yourself that you | | | | . |
| didn't think of it sooner. | | | | |
| | | | . |
| Best of all, you can start using this system | | | | |
| TODAY. | | | | "EMAIL","FIRST NAME","LAST NAME" |
| | | | |
| If you're running a local business of any | | | | That's it! If someone asks you what you need |
| kind: | | | | thisinformation for, tell them it's for your |
| | | | "preferredcustomer list" to tell them about |
| * cleaners | | | | specials beingoffered at your establishment |
| | | | before the generalpublic hears about them. |
| * pet supply shop | | | | |
| | | | Don't say "mailing list." No one wants to be |
| * hair salon | | | | onsome old, impersonal, stuffy "mailing |
| | | | list." Buta "preferred customer list" sounds |
| * grocery store | | | | more valuable. |
| | | | |
| * lawn service | | | | Which would you rather be on? I think it's |
| | | | prettyobvious. |
| * window washer | | | | |
| | | | Do this for EVERY customer that comes through |
| * ice cream shop | | | | andleaves your doors. What you'll notice is |
| | | | that afterdoing this for a month, you should |
| * dentist | | | | have a fewhundred or a few thousand email |
| | | | addresses ofcustomers. Now that you have |
| * personal trainer, etc... | | | | their email addressand name, you can contact |
| | | | these people as oftenas you like by email for |
| ...you should be using email RIGHT NOW to | | | | FREE. Instead of sendingpostcards, letters or |
| increaseyour profits. | | | | paying someone to call pastcustomers about |
| | | | new products/services or specialsthat you |
| Let's say you own a local hair salon, for | | | | offer. |
| example. | | | | |
| | | | You can simply send them a small email notice |
| Obviously no one is going to go on the | | | | FREE! |
| Internetlooking for a hair stylist. People | | | | |
| will not typethe words "hair salons" in a | | | | This is NOT spamming. These people have given |
| search engine to finda local hair salon. So | | | | youpermission to email them. After all, they |
| what you should do ismaximize the income | | | | voluntarilygave you their email address. They |
| potential of every local customerthat does | | | | have used theproducts or services of your |
| frequent your establishment. | | | | shop. They love whatyou sell. Yes, they will |
| | | | be happy to hear from youby email. They will |
| Here's what you do: When a customer is paying | | | | consider this EXCELLENT customerservice |
| fortheir service and they come to your | | | | interaction. |
| register, makesure you collect their contact | | | | |
| information. You wantto get their first name, | | | | So what you do next is whenever you have a |
| last name and email addresslogged into your | | | | newproduct, service or special you want to |
| database. I'm sure next to yourcash register | | | | announce |
| you have a computer where you couldeasily | | | | |
| enter this information. If you don't have | | | | - first hit your "preferred customer" list |
| acomputer next to your cash register...GET | | | | withand email announcement. This should help |
| ONE! | | | | yougenerate some quick cash for your |
| | | | business. |
| Or you could simply write down this | | | | |