| Promotional mugs have been successfully used in | | | | First determine how much you want to spend and |
| marketing campaigns for many years. There is a wide | | | | when the mugs are needed. This is the first step in |
| choice of styles, colours and materials available, | | | | preparing a comprehensive brief for the supplier. |
| including ceramic mugs, earthenware mugs, bone china | | | | Next establish the target market and its demographics |
| mugs, frosted glass mugs, metallic mugs, insulated | | | | as this will influence the style of promotional mug. For |
| travel mugs, acrylic mugs and recycled plastic mugs. | | | | example, contemporary latte mugs will appeal more to |
| Branding options for promotional mugs include direct | | | | a younger audience, whereas traditional bone china |
| screen printing, silkscreen printing and laser etching, as | | | | mugs may be more appropriate for an older market. |
| well as digital printing which produces high resolution | | | | The most powerful promotions deliver the all-important |
| photo quality images. The latest method to be made | | | | wow factor. As well as being creative and innovative, |
| available for use in ceramic decoration is dye | | | | it is also essential to keep up with the latest trends. A |
| sublimation printing. This uses organic dyes to achieve | | | | good supplier will come up with a range of fresh and |
| a combination of bright vibrant colours. | | | | original ideas. |
| With so many promotional mugs to choose from, the | | | | With their ability to combine practicality with repeated |
| selection process can be rather daunting, but a few | | | | exposure, promotional mugs are an extremely |
| key factors should be taken into consideration. | | | | cost-effective and popular form of upfront advertising. |